Our Mission
New Leaf Foods, Inc. is a 501(c)3 in Green Bay, Wisconsin. Our mission is to support the health and well-being of the people of Greater Green Bay by promoting healthy food access and education and by cooperating throughout Northeast Wisconsin to build a thriving local food system in a clean environment.
Our Goals
1. Improve Access to Healthy Food
a. Support programs like community-supported agriculture and farmer’s markets that connect local food and farm producers directly to local consumers.
b. Increase opportunities for consumers to produce their food in private and public spaces.
c. Help consumers locate local sources of healthy food.
d. Promote urban agriculture.
e. Promote farm-to-school and farm-to-institution programs.
f. Support food pantries and other charitable healthy food projects in underserved communities and populations.
2. Promote Health and Well-being through Healthy Food Education
a. Sponsor educational programs and conferences on nutrition, food preparation, diverse healthy cuisines, growing healthy foods, sustainable agriculture, and regenerative food and farm systems.
b. Provide healthy local food educational programs at no or low cost to low-income residents.
c. Provide inclusive education, training, and leadership opportunities.
d. Provide classroom, demonstration kitchen, and meeting space for healthy food education programs.
e. Collaborate with wellness programs.
f. Sponsor local food and on-farm events and fund-raisers.
3. Build a Thriving Sustainable Local Food System
a. Build coalitions to develop infrastructural supports and policies that sustain healthy, local food development.
b. Host website and social media to inform and educate consumers about programs, events, resources, and opportunities related to healthy, sustainable, and regenerative local food systems.
c. Promote training, with special emphasis on youth and the underserved, for employment and entrepreneurship in sustainable local food system enterprises.
d. Connect consumers, food pantries, schools, etc. with local farmers and producers of healthy foods.
e. Promote sustainable local food systems projects, including farmer’s markets, community-supported agriculture, urban agriculture, community gardens, and kitchen incubators.
f. Create a gathering space for local farmers and consumers, chefs and diners, food educators, and learners.
4. Support a Clean Environment
a. Identify and inform consumers about local producers who use sustainable, regenerative agricultural practices to promote a clean environment.
b. Conduct research, networking events, conferences, training, and presentations on the relationship between healthy food and a clean environment.
c. Offer education about how to produce food using sustainable growing, processing, and distribution practices.
d. Promote and educate about recycling and composting of waste.
Our Principles
Promote good food for good health.
Empower local consumers, family farmers, and producers through healthy food education and access.
Create closer connections between local consumers and local food producers, especially family farmers and producers.
Sustain the natural environment.
Work collaboratively with community, civic, business, and educational institutions.
Reflect the diversity of Northeast Wisconsin.
Include consumers of modest means.
Practice inclusive excellence and equity.
Demonstrate effectiveness.